Pocket Books focused on paperbacks for the educational market instead of textbooks and started the Washington Square Press imprint in 1959. In the 1950s and 1960s, many publishers including Simon & Schuster turned toward educational publishing due to the baby boom market. The company was sold back to Simon and Schuster following his death for $1 million. In 1944, Marshall Field III, owner of the Chicago Sun, purchased Simon & Schuster and Pocket Books. In 1942, Simon & Schuster and Western Printing launched the Little Golden Books series in cooperation with the Artists and Writers Guild. In 1939, Simon & Schuster financially backed Robert Fair de Graff to found Pocket Books, America's first paperback publisher. ![]() ![]() In the 1930s, the publisher moved to what has been referred to as "Publisher's Row" on Park Avenue in Manhattan, New York. Instead of signing authors with a planned manuscript, they came up with their own ideas, and then hired writers to carry them out. The new publishing house used "fad" publishing to publish books that exploited current fads and trends. ![]() They pooled US$8,000, equivalent to $126,000 today, to start a company that published crossword puzzles. At the time, Simon was a piano salesman and Schuster was editor of an automotive trade magazine. After discovering that none had been published, Simon and Max Schuster decided to launch a company to exploit the opportunity. In 1924, Richard Simon's aunt, a crossword puzzle enthusiast, asked whether there was a book of New York World crossword puzzles, which were very popular at the time.
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